Every employer has the ability to make a unique impact on a candidate in a variety of ways. You only get a short amount of the candidate’s time and attention; you need to convey your corporate culture, company history, perks, and employee experience with a few words, images and videos. Here are a handful of ways to showcase your company to prospective employees.

Authentic Team Photos

Real photos of actual employees wearing your uniforms, doing the actual job, and having fun are more likely to resonate with your applicants. It helps them visualize what it would be like to work with and for you.

Visible Values

Sharing your corporate mission and values on your Careers Page (More info: How do I customize my Careers Page?) gives candidates an idea of what your organization stands for. Is your company fun and casual, employee-driven, community-focused, or maybe all of the above? This type of information doesn’t have to wait until the interview process. Try to find a meaningful way to incorporate your values on your Careers Page.

Active Social Media Presence

If you’re looking to make an impression on your future candidates, it makes sense to be visible where they are spending a huge chunk of their time. Having an active social media presence is a great way to do just that. Whether you decide to only post job openings, or sprinkle in openings, employee stories, and interesting news, make sure you post regularly. Employees need to see frequent activity on social media to legitimize your organization.

Employee Testimonials

Connecting prospective candidates with your current employees helps to build confidence and excitement around the possibility of a new job. Candidates will identify with your current staff when your employee explains how your brand has invested in them, launched their career, taught them new skills, and helped them give back to their community.

Captivating Careers Video

The power of video extends beyond your employee testimonials. To capture the true essence of your company culture, consider creating a fun, informative careers video! Seeing employees in action and hearing from corporate leaders (and even founders) can really demonstrate why your business stands out from your competitors.

Well-Defined Career Path

When creating content for your careers page, make sure prospective employees know that there’s a way to move beyond entry-level openings. Showcase team members who started at the bottom and moved up through the ranks from hourly employee, to team lead, to manager, to maybe even executive. You never know — employees browsing your Careers Page today could be with you all the way from entry-level to sitting at your executive table, many years from now.