Most importantly, you should be selling your company to prospective employees. The best company descriptions are honest, tell a great story, and answer the right questions for their intended audiences. What can the candidate stand to gain from working at your company? How will you help them advance their career? What benefits do you offer?
Be sure to use the editing toolbar to optimize the look of your description.
For more information, check out our blog or visit: How do I customize my company description?